Campaign details
Brand: FCAAgency: Apex ExchangeRegion: EMEA
Strategy
Objective
During the Covid recovery era, it is almost sure that the automobile sector won't be going back to the old normal anytime soon, new challenges have risen as well along with a series of new opportunities that the auto market can take advantage of,
Showroom visits and test drives have declined drastically,
In a bid to attract millennials, steer away from their 'outdated' image, promote the campaign, and raise brand awareness, FCA took advantage of this decline to get their name out there, increase brand awareness...