Campaign details
Brand: Farm's Select smoothiesLead Agency: Spark FoundryRegion: EMEA
Strategy
Objective
Living life to the fullest means consumers are looking for a balance between health and indulgence without willing to compromise on either. Almarai saw this unmet consumer need in the market and introduced its range of premium juices, 100% pure, free from any additives, and made not from concentrate.
Farm's Select juices received an overwhelming response across the region. After reaching value leadership within super premium juices in less than 2 years, we wanted to innovate and increase our value share in the...