Lead Agency: Ogilvy /Gameloft Do Brasil
Generate brand awareness and create content to an exclusive hub.
Fanta needed to present to their audience (mostly teenagers) the new face of the campaign – The Mouth. However, how to do that in a fun way knowing that their key audience hates advertising?
Create engaging content to promote The Mouth.
Gameloft, Fanta and Ogilvy Brazil have teamed up to develop an innovative project: an exclusive game to promote Fanta's new campaign which had The Mouth – a 3D animation developed by The Coca-Cola Company, with Fernando Mendonça as voice actor – as main character. One of the most important things for the brand was to make the new character look cool and fun and bring moments of joy to the audience.