Campaign details

Brand: FANTA
Lead Agency: Ogilvy /Gameloft Do Brasil
Region: LATAM

Objective

Generate brand awareness and create content to an exclusive hub.

Business problem

Fanta needed to present to their audience (mostly teenagers) the new face of the campaign – The Mouth. However, how to do that in a fun way knowing that their key audience hates advertising?

Briefing

Create engaging content to promote The Mouth.

Solution

Gameloft, Fanta and Ogilvy Brazil have teamed up to develop an innovative project: an exclusive game to promote Fanta's new campaign which had The Mouth – a 3D animation developed by The Coca-Cola Company, with Fernando Mendonça as voice actor – as main character. One of the most important things for the brand was to make the new character look cool and fun and bring moments of joy to the audience.

Target Audience