Faixa Azul: Certified

Faixa Azul, the 70-year-old premium cheese brand in Brazil, increased sales and overcame its outdated image by investing in digital, PR and events.

Campaign details

Brand: Faixa AzulAgency: GingaRegion: LATAM

Objectives

Faixa Azul is 70 years old a premium cheese brand in Brazil, with a complete product line that ranges from Parmesan (their most popular product) to other cheeses such as brie, Gouda, etc. We started working with the brand in the beginning of 2016 with an ambitious challenge: dominate the premium cheese category by the end of the year with a totally driven digital strategy.

The main problems were that Brazil is a country with a very low consumption of premium cheese and that Faixa Azul didn't...

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