Fabelle Elements: Rakhi with Fabelle

ITC Fabelle, a luxury chocolate brand, introduced a new line of chocolates, Elements, in India by launching a customisable microsite that allowed men to gift personalised chocolates with special videos and messages to their sisters.

Campaign details

Brand: ITC / Fabelle ElementsLead Agency: Madison Communication Pvt. Ltd.Region: APAC

Strategy

Objective

For RakshaBandhan, ITC Fabelle introduced a line of chocolates called Elements, handcrafted pralines inspired by the mystical elements of nature. 6 types of chocolates as per 6 unique personalities. The Campaign Objective was to get Fabelle into the consideration set of brothers as a gift for their sisters. There are a plethora of gifting options in the market and chocolates being one of the most common. With the influx of online shopping, gifts are easily accessible. Also chocolates are mostly...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands