Campaign details
Brand: ESPNLead agency: Starcom Worldwide/KargoRegion: North America
Objectives
ESPN's focus for their postseason campaign was to drive awareness and viewership of the 2017 NBA Western Conference Finals and NBA Finals through a creative blend of high-impact, mobile rich media. ESPN challenged Kargo with developing a creative approach that gave viewers the feeling that they were physically and emotionally part of the NBA experience. A key component of the campaign strategy was to keep each viewer focused and engaged with the ad experience, making it hard to shift their attention, mimicking the deep determination...