Campaign details
Brand: eQlibriLead Agency: BETC/HavasRegion: LATAM
Strategy
Objective
The strategy objective was mainly to generate awareness for the brand relaunch and its product improvement. The brand had been in the Brazilian market for over 5 years. For the last 3 years, tough, there had been no communication efforts towards the brand. Therefore, creating a never-done-before idea was also another way of directing attention for the new brand moment.
Target Audience
Young and active women 25 to 40 year-old who are trying to lead a more balanced life. Not only want to lose weight, but...