Ensure Gold: 2022 TET campaign – a social movement to awake caregivers

Market-leading adult nutrition beverage Ensure Gold ran a social-focused campaign during Tet 2022 in Vietnam to drive sales, protect market share and attract new users.

Campaign details

Brand: ENSURE GOLD VIETNAMAgency: Hakuhodo & Saigon Advertising Co., Ltd.Region: APAC

Campaign video



Tet is always the key seasonality for adult milk as gifting behavior from caregivers to end users peaks up.

Yet, Tet 2022 brought in a different reality. The 4th pandemic wave has created an unprecedented impact – with a prolonged 8-month lockdown resulting in heavy economic downturn and heavy consequences on Vietnamese caregivers' finances.

So, a two-fold question was posted to us:

(1) How can we continue to make Ensure Gold a top-of-mind must-have for TET gifting instead...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands