EF Englishlive: Unlikely Gadgets

EF English Live, a resource for learning to speak English, reinforced itself as a reference in e-learning in Brazil, to generate brand engagement and convert sales as a consequence of such an engagement.

Campaign details

Brand: EF English LiveLead Agency: JotacomRegion: LATAM

Strategy

Objective

EF English Live is one of the largest online English school in the world with more than 90% students on mobile usage. The goal of the campaign was to show the public there is no miracle as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers, specialists and mobility. That demands time and dedication, without magic formulas and shortcuts to accelerate the learning process. The main...

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