EDUCO: Child Protection Kit

EDUCO, a global development non-governmental organisation, made parents aware of the dangers their children face online by luring them into a fake contest and providing them with a Children Online Protection Kit in Spain.

Campaign details

Brand: EDUCOAgency: Havas MediaRegion: EMEA

Objectives

We knew that 54% of parents are not aware of the risk of Internet, so our objective was clear: bring awareness in an unconventional and noteworthy way to the issue of online safety and parents role in keeping their children safe online. To tackle this, we created the Children Online Protection Kit, a family tool with useful information and tools to help prevent and detect dangerous situations online. We also wanted to increase brand awareness; develop a positive brand image, drive engagement and web visits.

Target audience...

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