Easy Taxi: “Easy Ride. Easy Data”

Easy Taxi, the most downloaded taxi app in the world and number one service in Latin America, increased market share and gained new riders thanks to its innovative digital campaign in Mexico.

Campaign details

Brand: Easy TaxiAgency: AqutoRegion: LATAM

Objectives

Ride-hailing apps are scrambling to grab market share as demographics shift and smartphones proliferate. While companies like Uber and Lyft look to dominate, rivals like Easy Taxi are fighting back. Easy Taxi is the most downloaded taxi app in the world and number one service in Latin America. The application connects taxi drivers and passengers allowing them to experience a fast, convenient and safe ride, at just a tap of button. And the secret to becoming the number one service in Latin America? Going far beyond traditional...

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