Brand: DurexAgency: Universal Media UAERegion: EMEA
Increase contraceptive category volume sales in Saudi Arabia by 3%, gain 1.5% market share in the contraceptive category YTD, increase sales by 5%, achieve awareness and AD recall of 7% after this campaign.
The open and curious Saudi youth, males and females between 18-34 who are sexually active. This is over 67% of the 18-34 population.
Within the parameters of the Saudi Arabian society, the Durex audience is composed by those who describe themselves as open-minded (34% of the population, vs 8% who...