Dunkin' Donuts: #WTFast

This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.

Dunkin' Donuts: #WTFast

Campaign details

Brand: Dunkin Donuts Agency: DigitasLBi Category: Product / Services Launch Region: NA

Objective

Dunkin' Donuts launched On-the-Go Ordering to improve the guest experience for existing DD Perks members and increase e

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