dtac: CallMe VDO first voice detection banner

DTAC, a telecommunications brand, launched its campaign CallMe VDO to demonstrate the brand's ability to innovate and lead the market in Thailand.

Campaign details

Brand: dtac Agency: UM Thailand Region: APAC

Strategy

Objective

DTAC is one of the leading telco companies in Thailand, however, its market share was shrinking from negative brand and network perception. One of DTAC's ambitions was to incr

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