Dove: Thumbstopping beauty biases

Dove, a personal care brand, launched #StopTheBeautyTest in India to help prevent body shaming among young girls by challenging stereotypes through TV, social media and influencers.

Campaign details

Brand: DoveAgency: Mindshare IndiaRegion: APAC



The Indian beauty market has seen a steep rise in domestic D2C personal care brands that serve the needs specific to the Indian audience. To sustain growth in a cluttered and price-sensitive market, it was imperative for Dove, a leading international beauty brand to establish differentiation and loyalty by being more culturally meaningful to Indian women.

Driven by its global purpose of challenging beauty stereotypes and finding a local connection that resonates, Dove conducted a study that discovered, 80% of school girls in India face a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands