Dove: Rambutku, Mahkotaku

Dove, a personal care brand, launched a campaign in Indonesia to contribute to a yearly sales objective of 11.5%, contribute to driving salience up to 111 points, and gain 20 million views.

Campaign details

Brand: DoveAgency: OgilvyRegion: APAC

Strategy

Objective

Drive brand love to Dove by giving power to the "crown" of modern Indonesian women – their hair.

Dove believes that Real Beauty comes from being the best version of one's self – every...

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