DoSomething.org: Text with the President

Campaign details

Advertiser: DoSomething.org
Agency: Mobile Commons
Category: Messaging
Region: North America

Strategy

The Problem: The average college student graduates with over $26,000 in debt. In the past eight years alone, total student debt has tripled. DoSomething.org, the largest non-profit organization for young people and social change, wanted to give young people the opportunity to ask the President directly about the issues most important to them. Research shows that young people often feel disconnected from the political process. They have strong opinions, big ideas, and a willingness to create change - yet they feel like they are too far removed from the people making decisions that affect their lives.