Campaign details

Brand: Doritos
Agency: AdColony Turkey / OMD
Region: EMEA

Strategy

Objective

Doritos wanted to reflect the energy of their Jurassic World sponsorship and inform Doritos lovers about the promotional trip to Costa Rica.

Target Audience

The target audience of this campaign was adventurous Doritos lovers who are mostly college students.

Creative Strategy

They reached users on top mobile games and invited users to a fun experience. The adventurous mood of the ad was turned into a mobile experience and presented to users who watched the mobile video. Doritos used the haptic vibrations technology to increase the affects of the video. After the video, users who completed the ad saw an engaging rich media execution. This end card gave users a chance to have a virtual Costa Rica tour. And also learn more about the promotion of Doritos.

Context