Doritos: Gaming

Doritos, a flavoured tortilla chip brand, increased reach, recall score and gaming association in Turkey by advertising on gaming streamers' channels.

Campaign Details

Brand: DoritosAgency: OMD TurkeyRegion: EMEA

Strategy

Objective

Gen Z's #1 choice of salty snack brand Doritos gives courage to every gamer and push their limits in gaming based on the insights. We aimed to increase their interaction with the brand by using innovative advertising technologies to our target audience, 90% of who are Gamers, who attach great importance to experience and innovation. Through this campaign, our main objective was making a strong connection with gamers via using innovative advertising technologies.

Target Audience

As Doritos, our target audience in this project is Gamers in...

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