Campaign details
Brand: Hindustan Unilever Limited /Domex Lead Agency: Mindshare India Region: APAC
Strategy
Objective
Domex a well-known brand in Southern India wanted to establish itself as a superior brand within the 'disinfection space' in the Non-south markets. Domex disinfectant, India's first brand to use sodium hypochlorite which kills 99.9% of the coronaviru
