Domex: Disinfection alert system

Domex, a disinfectant brand from southern India, launched a campaign to establish itself across India and drive awareness.

Campaign details

Brand: Hindustan Unilever Limited /Domex Lead Agency: Mindshare India Region: APAC

Strategy

Objective

Domex a well-known brand in Southern India wanted to establish itself as a superior brand within the 'disinfection space' in the Non-south markets. Domex disinfectant, India's first brand to use sodium hypochlorite which kills 99.9% of the coronaviru