Domex: Disinfection alert system

Domex, a disinfectant brand, launched a campaign in India to drive awareness for the brand's superior disinfection and help ensure the safety of essential travelers at railway stations.

Campaign details

Brand: Domex Lead Agency: Mindshare Region: APAC

Strategy

Objective

Domex a well-known brand in Southern India wanted to establish itself as a superior brand within the 'disinfection space' in the Non-south markets. Domex disinfectant, India's first brand to use sodium hypochlorite which kills 99.9% of the coronaviru