Disney Pirates of The Caribbean 5: Mobile Video Innovation Makes a Blockbuster

Disney, the entertainment conglomerate, promoted the release of its new film, 'Pirates of the Caribbean: Salazar's Revenge' by creating an interactive film trailer, featuring a virtual treasure hunt.

Campaign details

Brand: Disney/Pirates Of The CaribbeanLead agency: Disney, AdColony, DentsuRegion: APAC

Objectives

Disney wanted to create a campaign for 'Pirates of the Caribbean: Salazar's Revenge' to make it the biggest release of the year in Indonesia.

Movie trailers are by far the best way to create buzz around a movie. If we wanted to generate a big buzz, we needed to leverage movie trailers in the medium that the target audience uses the most to consume media: Mobile.

We combined the two and took movie trailers to a whole new level, getting users involved...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands