Disney+: Fill in the blanks

Disney+, an OTT streaming service, generated impressions and a high click-through rate in Turkey by using data to target its advertising to customers.

Campaign Details

Brand: Disney+Agency: Publicis Groupe TurkeyRegion: EMEA

Strategy

Objective

The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach campaign target that would raise the awareness level of the platform with the launch. Therefore, OOH was among our priority channels. However, it was very important for us to be able to monitor and optimize the serious investment we will make in this immeasurable medium.

Target Audience

The target audience for the launch was quite a mass due to its high reach target. Specifically for this project, people...

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