DiDi: Roast

DiDi, a ride-hailing app, defended market share in China by taking a proactive approach and addressing customer discontent by effectively communicating the significant changes made to its operations and platform.

Campaign details

Brand: DiDi Agency: PHD Media Region: APAC

Strategy

Objective

China's largest ride-hailing app, Didi, which had once held a monopoly on ride hailing in China witnessed competition taking market share. New companies with unique offerings an

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