DiDi: Love My City

Didi, a ride-hailing app, brought light into people's lives by launching its mass awareness campaign Love My City, which culminated in a dramatic lightshow across several of China's most influential cities.

Campaign details

Brand: Didi Ride Hailing Application Agency: PHD Media Region: APAC

Strategy

Objective

Just as in many parts of the world, the spread of the coronavirus practically decimated economic output in China over a brief period in 2020, at least u

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