Diageo: Combating the Consumer Blind Spot on TV with Smartphones

Diageo, a drinks brand, increased brand awareness in India by using a TV to mobile advertisement synching tech engine.

Campaign details

Brand: DIAGEO Lead agency: Mindshare India Region: APAC

Objectives

Diageo India wanted to increase spontaneous awareness within their target audience, the barrier however was outshouting the competition - Pernod. In a market which was dominated by Television, outshouting the competition was not possible without burn

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