Dettol: TikTok #HandWashChallenge

Dettol, a cleaning supplies brand, launched a handwashing challenge on TikTok in Southeast Asia to promote good handwashing techniques among consumers.

Campaign details

Brand: Dettol Agency: Publicis Media Indonesia Region: APAC

Strategy

Objective

Dettol first started 80 years ago, where it was first used for the cleaning and disinfection of skin during surgical procedures. In line with how they have star

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