DenizBank takes a data-driven approach with Adjust to reduce costs

DenizBank, a banking brand, decreased mobile ad spend while maintaining user acquisition campaigns in Turkey.

Campaign details

Brand: DenizBank Agency: Adjust Region: EMEA

Strategy

Objective

DenizBank is Turkey's 5th largest private bank. In 2012, DenizBank launched Turkey's first mobile wallet, fastPay, allowing banked or unbanked customers of DenizBank to transf

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