Campaign details
Brand: DebonairsLead Agency: AdColony South AfricaRegion: EMEA
Strategy
Objective
Debonairs South Africa collaborated with AdColony for its mass reach inventory ( north of 6,5 Million Active Users Monthly), as well as their in house creative resource, and best in class technology capability, to create an impactful & engaging mobile experience for their Debonairs Smokin BBQ campaign. The objective of the campaign was to deliver a completed 30 sec TVC on a mobile device, (to drive reach and awareness) and amplify the execution through engaging capabilities to amplify the Video experience through interactivity.