Danone: SerePixels - Augmented reality strategy

This case study describes how Danone's Serenito, a popular dessert product in Argentina, generated close bonds with its clients and increased sales through the use of augmented reality.

Danone: SerePixels - Augmented reality strategy

Campaign details

Brand: Danone / SerenitoAgency: MobextCategory: Cross Media / Cross Mobile IntegrationRegion: LATAM


Danone's Serenito is a popular dessert product in Argentina. While this snack is typically enjoyed by 8 to 12 year old children, their parents must make the ultimate purchase decision. This makes marketing messaging and customer engagement particularly challenging.

Serenito has become the first brand in its category to include mobile in its comprehensive plan of communication, and the usage of augmented-reality in the center of its strategy, thus generating close bonds...

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