Coty/Sally Hansen: ManiMatch App

This case study describes how Sally Hansen, a US nail colour and nail care brand, transformed the process of choosing a nail colour into a moment of pleasurable discovery with the help of a mobile app.

Coty/Sally Hansen: ManiMatch App

Campaign details

Brand: Coty/Sally Hansen Agency: Coty Category: Mobile App Region: NA

Objective

Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in re

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