Coronado Brewing Company: Smart coasters help brewery boost website conversions

The Coronado Brewing Company, an American brewpub, partnered with Thin Film, an electronics company, to engage millennials through a physical-to-digital campaign using interactive coasters.

Campaign details

Brand: Coronado Brewing CoLead agency: Thin Film ElectronicsRegion: North America

Objectives

Coronado Brewing Co. was looking for experiential ways to differentiate itself in a sea of new SKUs, grab beer drinkers' attention, and get those consumers engaged with the brand.

As one of San Diego County's first craft breweries, Coronado Brewing already had an awesome reputation for West Coast-style ales and lagers. But that was only taking them so far in a marketplace teeming with more than 130 local breweries.

Coronado Brewing competes with national brands as well – the craft brewer's products...

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