Cornetto: My Fairy Tale

Cornetto, an ice cream brand, launched its new product Unicornetto in Turkey by reversing the stereotypical fairy-tale tropes of women passively waiting for love.

Campaign details

Brand: Cornetto // Unilever Agency: Medina Turgul DDB Region: EMEA

Strategy

Objective

Cornetto has launched an innovative new product every summer. "Unicornetto" was the latest product we were going to announce to the consumer for summer 2

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