Combantrin: Dagelan Cacing (Worm Infection Joke)

Combantrin, a worming product for children, educated the Indonesian public on the dangers of worms by launching a series of memes targeted at millennials.

Campaign details

Brand: CombantrinLead Agency: J3-IPG MediabrandsRegion: Indonesia

Strategy

Objective

Combantrin wanted to remind Indonesian that deworming is still big threat for the nation

Target Audience

Our target audience was Indonesian, especially the young generation, called-Millennials. Indonesian active internet users often utilize content from traditional media and transform it into a viral Meme in social media. From the case of a Telco ad that create a viral Bekasi meme joke, to a Biscuit packaging design that become a viral during Ramadhan.

It's a social currency to show off their creativity, as well as main topic...

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