Campaign details
Brand: CombantrinLead Agency: J3-IPG MediabrandsRegion: Indonesia
Strategy
Objective
Combantrin wanted to remind Indonesian that deworming is still big threat for the nation
Target Audience
Our target audience was Indonesian, especially the young generation, called-Millennials. Indonesian active internet users often utilize content from traditional media and transform it into a viral Meme in social media. From the case of a Telco ad that create a viral Bekasi meme joke, to a Biscuit packaging design that become a viral during Ramadhan.
It's a social currency to show off their creativity, as well as main topic...