Colonial Williamsburg Foundation: Colonial Williamsburg Explorer iOS and Android mobile application

Colonial Williamsburg, a national tourist attraction in the US, released a new mobile app to encourage tourists to interact in the real world.

Campaign details

Brand: Colonial WilliamsburgLead agency: Second Story at SapientRazorfishRegion: North America

Objectives

Colonial Williamsburg is one of the largest living history projects in the United States and a national tourist attraction. Famous for its restored buildings, costumed interpreters, and robust schedule of daily events, the streets of Williamsburg welcome more than 1.5 visitors annually.

To keep the historic area true to its 18th-century heritage, the buildings and roads have limited signage, making it difficult for visitors to navigate and find their way around town. The Colonial Williamsburg Foundation (CWF) needed a new mobile application...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands