Colgate E1: The Connected Toothbrush

Colgate, a brand of oral hygiene products, released an AI-connected electronic toothbrush in North America to engage consumers who like to be connected and gain a greater understanding of oral hygiene habits.

Campaign details

Brand: Colgate Smart Electronic Toothbrush E1Lead Agency: Red Fuse Communication

Strategy

Objective

Building on its rich history of understanding and anticipating the future of oral care and consumer needs, the new Colgate Smart Electronic Toothbrush leverages Apple ResearchKit, an open source from Apple for the purpose of media research. With the user's permission, Colgate can examine and analyze consumer teeth brushing data to become even smarter about oral care, and in turn, create better and faster future innovations.

The E1 Connect Toothbrush is the entry way to build this consumer specific data set. The goal...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands