Campaign details
Brand: Colgate Smart Electronic Toothbrush E1Lead Agency: Red Fuse Communication
Strategy
Objective
Building on its rich history of understanding and anticipating the future of oral care and consumer needs, the new Colgate Smart Electronic Toothbrush leverages Apple ResearchKit, an open source from Apple for the purpose of media research. With the user's permission, Colgate can examine and analyze consumer teeth brushing data to become even smarter about oral care, and in turn, create better and faster future innovations.
The E1 Connect Toothbrush is the entry way to build this consumer specific data set. The goal...