Coca-Cola India: Using Mobile to sample Coca-Cola Pop cans with Mixed Reality

Coca-Cola, a soft drinks brand, launched its new 'Pop' cans in India by creating an interactive vending machine that allowed consumers to test the new product.

Campaign details

Brand: Coca-Cola IndiaLead agency: Interactive Avenues Pvt. LtdRegion: APAC

Objectives

With the increasing number of people becoming technology savvy in the recent times, there's no denying that the next generation will have a really tough time beating the records set by people in today's time.

In India, people spend more than 2.2 hours a day on the internet where the usage is mobile-driven and the number is only increasing. Hence, using mobile to participate in the activity was a great idea.

The idea was to drive sampling for the newly launched Coca-Cola's 'Pop'...

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