Coca-Cola India: Share A Coke integration with Hello English, SHAREit, Truecaller, Jio, Hotstar & Google Assistant

Coca-Cola India, a drinks manufacturer, launched its Share-a-Coke campaign in India using social media to engage with consumers.

Campaign details

Brand: Coca-Cola India Pvt. Ltd.Lead Agency: Interactive Avenues Pvt. Ltd.Region: APAC

Strategy

Objective

Our key objective was to reach young adults on the most engaging platforms in India, in a manner that was relatable and contextual. The intent was to drive the association of Coca-Cola with every 'sharing' moment and give people an opportunity to celebrate their relationships – in over 10 different languages.

We looked beyond nationally popular platforms to identify apps that young adults spent most time on, had a higher skew on 'sharing' content and had significantly higher penetration in...

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