Coca-Cola Fan Feat

Soft-drink brand Coca-Cola engaged Brazilian teens by making them the jury of a music contest held across social and digital.

Campaign details

Brand: Coca-ColaLead Agency: J.Walter ThompsonRegion: LATAM

Strategy

Objective

To boost Coke sales and bring the brand closer to a young demographic, we created Coca-Cola FanFeat: a competition for fans of Brazil's top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together. With an inclusive, diversified, and extremely popular selection of artists, we invited music fans to show their power and unconditional love for their idols by voting, which they could do using their mobile phone cameras to...

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