Campaign details
Brand: Coca-ColaLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC
Objective
The growth of new consumer acquisition in the beverages category had slowed down in Q1 of the 2019 fiscal year. We formulated this campaign with a clear objective of recruiting new customers across the country through an active digital engagement on a brand-owned property and create a pool of first party data for future communication and re-targeting.
Target Audience
Cricket lies at the very heart of Indian sports. Subsequently, our intended target audience was 18 – 35 year old, both male...