Coca-Cola: Cric N Coke - ICC Promo Game

Coca-Cola, the soft-drinks brand, launched an online cricket game to engage consumers and increase sales in India, during the ICC Cricket World Cup season.

Campaign details

Brand: Coca-ColaLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Objective

The growth of new consumer acquisition in the beverages category had slowed down in Q1 of the 2019 fiscal year. We formulated this campaign with a clear objective of recruiting new customers across the country through an active digital engagement on a brand-owned property and create a pool of first party data for future communication and re-targeting.

Target Audience

Cricket lies at the very heart of Indian sports. Subsequently, our intended target audience was 18 – 35 year old, both male...

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