Coca-Cola: Connected Coke

Coca-Cola, the soft drinks brand, increased consumer engagement globally by developing a pair of drinking glasses that light up whenever used, allowing friends to share their Coca-Cola drinking moments with each other.

Campaign details

Brand: Coca-ColaLead Agency: ANDTONIC / CARATRegion: EMEA

Objective

Take to reality the historical Coca-Cola purpose: let our consumers enjoy unforgettable moments with people they care about.

Coca-Cola is already an enabler of leisure moments, in music territory, that our consumers live with the people they love.

But the brand wanted to go further and connect people even when they are not together, no matter the distance, creating an experience linked to friendship where product would be integrated in a natural way.

Target Audience

Coca-Cola communication is for everyone, but this time we decided...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands