Campaign details
Brand: Coca-ColaLead Agency: MediaComRegion: Vietnam
Strategy
Objective
2018 saw the biggest show on earth – the FIFA World Cup – come back from a 4-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic brand continues their long standing partnership with the world’s most iconic event. It was one of the most important occasions for Coca-Cola to drive brand love among the Vietnamese teens and youths. Above all it provided the best opportunity to drive consumption during the World Cup matches.