Coca-Cola: Share A Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar & Google Assistant

Coca-Cola, a carbonated soft drink, increased its market share and reach in India by launching the Share A Coke campaign with physical and digital coke bottle labels.

Campaign Details

Brand: Coca-ColaLead Agency: Interactive Avenues Pvt. Ltd.Region: APAC



Our key objective was to reach young adults on the most engaging platforms in India, in a manner that was relatable and contextual. The intent was to drive the association of Coca-Cola with every 'sharing' moment and give people an opportunity to celebrate their relationships – in over 10 different languages.

We looked beyond nationally popular platforms to identify apps that young adults spent most time on, had a higher skew on 'sharing' content and had significantly higher penetration in core markets of...

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