Coca-Cola: Extend your Tet table; create more meaningful connections this Tet

Coca-Cola, a carbonated beverage brand, launched its campaign during the festival Tet in Vietnam to encourage people to extend their Tet table to create merrier, more meaningful connections.

Campaign details

Brand: Coca-Cola Agency: Dentsu MCGARRYBOWEN Region: APAC

Strategy

Objective

Tet is the most important festival in Vietnam. It is the peak business season with double consumer spending for gifting and for real consumption. It is therefore

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