Lead Agency: ANDTONIC / CARAT
Take to reality the historical Coca-Cola purpose: let our consumers enjoy unforgettable moments with people they care about.
Coca-Cola is already an enabler of leisure moments, in music territory, that our consumers live with the people they love.
But the brand wanted to go further and connect people even when they are not together, no matter the distance, creating an experience linked to friendship where product would be integrated in a natural way.
Coca-Cola communication is for everyone, but this time we decided to target young people 12-19 y.o. A generation of teens who are creative, solidary, dreamers, informed… and represent a new attitude, a new way of understanding and sharing life around them.