Campaign details

Brand: Coca-Cola BR
Lead Agency: WMcCann / Ogilvy /David
Region: LATAM

Objective

The campaign objective was to generate consumer engagement through an interactive promotion capable of generate sales impact and increase Coca-Cola incidence in China in Box delivery orders.

China in Box is the biggest Chinese food player in Brazil and a strategic local key account. iFood is the largest delivery app and their business is growing at a rapid pace, fueled by consumer´s increased need for convenience.

The challenge was to create a differentiated campaign with multiples partners to gain relevance in a market that´s is already super competitive and aggressive in promotions.

Target Audience

The target audience was mainly Chinese´s food lovers and people used to order in food delivery apps. (Demographics: all gender, between 25-44 years old, AB class)

Creative Strategy