Campaign details

Brand: Closeup
Lead Agency: Mindshare
Region: Vietnam

Strategy

Objective

Valentines day is one of the most anticipated day for singles to reach out and get closer to a loved one. With access to technology, gadgets and rise of digital tools, younger generations rely and look for answers for celebrating Valentines Day.

Closeup for years has worked towards bringing people closer together and wanted to own these moments on Valentine’s day.

Tapping into search data, we discovered that consumers in Vietnam were constantly searching for ways to get closer to someone special. Searches on tips, tricks and how to’s peaked during Pre-Valentine period.

Closeup decided to re-establish it’s proposition of closeness, by leveraging technology and consumer’s search behaviour.

Target Audience

18-35 years. All adults.