Clear Men: Data Driven Emotion Mapping

Clear Men, a shampoo brand, used the emotions of the FIFA World Cup to increase top of mind brand awareness in Vietnam.

Campaign details

Brand: Clear MenLead Agency: MindshareRegion: Vietnam

Strategy

Objective

To most men, just any shampoo works fine. They don’t feel the compelling need to use a men shampoo. And, when consumers don’t care about product differentiation, the only way to connect with them is to stay top of mind in moments that matter to them.

Target Audience

To a football crazy country like Vietnam, one such potential opportunity is FIFA World Cup 2018.

However, a 90-minute game can invoke over 5400 seconds of emotions. And, a month-long World Cup means - countless moments of...

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Insights Team
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