Campaign details
Brand: UNILEVER Vietnam/CLEARLead agency: MindshareRegion: APAC
Objectives
How can you retain the conversation with someone you just meet? 15 seconds and you are out of their life. Out of sight, out of mind they say. To brands, following up with consumers through an end-to-end journey seems like mission impossible.
Take the traditional sampling model as an example. We spent heap of efforts to deliver the samples yet there are many questions left unanswered: will the sample reach the right target? Will it be used? Whether that consumer loves our product and converted? The...