Clear Aurora

Clear, a skincare brand, increased user engagement in Turkey by gamifying its mobile ad.

Campaign details

Brand: ClearAgency: Mindshare Turkey / Adcolony TurkeyRegion: EMEA

Strategy

Objective

Clear wanted to take the energy of their video ad to a higher level by increasing the engagements. Since the video was already very engaging with Ronaldo juggling a soccer ball, Clear wanted to create a bond between users and the brand ambassador. The latest Clear ad emphasized the refreshment promise of the product while Ronaldo juggled a soccer ball in his unique style. Clear wanted to reflect the message and energy of the ad to their potential customers. And take this to...

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